Author Archives: Ieva permina

How Living in Marseille Made Me Fall in Love with Camembert – and Turn It Into Socks

When I moved to Marseille for six months, I didn’t expect cheese to take over...

TikTok street videos got SEIK viral: best learnings from making it in 10+ languages

At SEIK, our mission has always been simple: bring more adventure, inspiration and unexpected joy...

How SEIK founder Rudolf ate smelliest Swedish fish Surströmming. Did he vomit or not?

So here’s the thing. For years, SEIK has been selling these crazy surströmming socks –...

From Classroom to across the Europe: The Rise of SEIK, Estonia’s Inspirational Success Story

What began almost as a schoolyard idea has grown into a thriving Europe-wide venture. SEIK,...

×